The 2025 Phu Quoc Fish Sauce Festival, held under the theme “The Essence of Pearl Island” (Hồn túy Đảo ngọc), was a vibrant celebration that drew the attention of both locals and visitors. The event aimed to honor the traditional craft of making Phu Quoc fish sauce — a unique cultural heritage of this island region.
Phu Ha Traditional Phu Quoc Fish Sauce is proud to be one of the selected and outstanding “nhà thùng” (barrel houses) participating in the festival. Bringing pure, full-bodied, and traditionally crafted fish sauce, Phu Ha contributed to promoting the rich culinary culture of Vietnam to a broader public.
1. The Festival – Marking the First Chapter in Honoring Phu Quoc Fish Sauce Heritage
Phu Quoc Traditional Fish Sauce Festival.
The 2025 Phu Quoc Fish Sauce Festival was not only a tourism promotion activity but also the first large-scale cultural event entirely dedicated to traditional fish sauce making — a craft that has existed on the island for over two centuries.
Here, both locals and tourists had the opportunity to:
- Learn about the history of Phu Quoc fish sauce — from the formation of the first barrel houses to achieving EU Protected Geographical Indication (PGI) status.
- Understand the difference between traditional and industrial fish sauce.
- Uncover the richness of authentic brands like Phu Ha, where traditional craft meets the purest essence of Phu Quoc fish sauce.
The festival also served as a meaningful occasion for traditional fish sauce producers to reflect on the journey of preserving the craft, while engaging in open dialogue with modern consumers about quality, food safety, and sustainable values.
2. Festival Highlights
Chairman of Phu Quoc City People’s Committee speaking at the opening ceremony.
2.1. Time and Venue
- Date: 3 days, from June 27 to June 29, 2025
- Main Locations:
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Bach Dang Park – hosting the opening ceremony and community activities
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Phu Quoc City Center for Culture – Sports – Broadcasting – venue for thematic conferences, product showcases, and business networking.
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2.2. Key Activities
- Grand Opening Ceremony: A keynote by the Chairman of Phu Quoc City, highlighting the vision of developing fish sauce making into a unique cultural-economic sector.
- Product Exhibition Area: Featuring 30 traditional Phu Quoc fish sauce brands, including Phu Ha.
- Live Demonstrations: Showcasing the fish sauce making process — from anchovy fishing and salting to the manual extraction of first-press sauce.
- Cultural Events: Folk performances, cooking contests using Phu Quoc fish sauce, and artisan–visitor exchanges.
- Professional Seminars: Discussions on preserving traditional crafts, clean brand development, and local enterprise support policies.
3. Phu Ha Traditional Fish Sauce – A Distinctive Presence at the Festival
Phu Ha’s booth at the Festival.
3.1. A Brand Rooted in Craft
Phu Ha is one of the few barrel houses in Phu Quoc that remains fully committed to 100% traditional, handcrafted fish sauce production. Using only Fresh black anchovies, Bà Rịa sea salt, and aged in boi loi wooden barrels for 12–18 months, Phu Ha’s products retain authentic flavor – rich, naturally sweet, and free from additives.
More than just serving the domestic market, Phu Ha fish sauce has received EU PGI certification, a significant step toward international expansion as a true representative of Phu Quoc’s traditional craft.
3.2. Phu Ha’s Booth – Spreading the Essence of Tradition
Tourists visit Phu Ha fish sauce booth.
Phu Ha’s booth at the festival was designed to recreate the authentic atmosphere of a barrel house, giving visitors the chance to:
- Taste-test high-grade fish sauce lines like 40°N and 43°N
- Explore the sauce-making process through visuals, real ingredient samples, and direct insights from Phu Ha’s people
- Learn about Phu Ha’s development journey intertwined with the island’s fish sauce heritage
The booth drew large crowds and was rated as one of the most engaging and transparent traditional experiences at the festival.
4. Preserving Tradition – Shaping the Future
Phu Ha’s participation in this festival marks a pivotal step in its brand strategy, deeply intertwined with cultural preservation. Through direct interaction with consumers, Phu Ha not only shared the values of traditional fish sauce making but also gathered feedback to refine its products and improve communication strategies.
Looking forward, Phu Ha plans to:
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Highlight the value of authentic fish sauce to consumers through strategic media outreach
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Expand distribution to premium retail systems and international markets
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Collaborate with chefs and fine dining restaurants to elevate traditional fish sauce to gourmet tables
Every drop of fish sauce tells a story of heritage.
The 2025 Phu Quoc Fish Sauce Festival was not only a tribute to tradition but also a foundation for reshaping public perception — from seeing fish sauce as a daily condiment to recognizing it as a cultural symbol.
On that journey, Phu Ha Traditional Phu Quoc Fish Sauce continues to proudly represent the true values of the craft — from ingredients and process to production philosophy. Its presence at the festival not only reaffirmed the brand’s reputation but also opened new doors for collaboration and sustainable growth.
👉 Discover authentic Phu Ha fish sauce and taste the difference in every drop!
Phu Ha Fish Sauce
Rich in Traditional Flavor.
